Redesign website for a marine spare parts and tools trading company

About project

BPM is a trusted provider of marine spare parts and tools based on Batam-Indonesia, serving clients across the maritime industry. Their expertise lies in supplying high-quality, reliable equipment to ensure smooth operations for vessels of all sizes. BPM needed a website that reflected their industry leadership, made it easier for customers to explore their product range, and streamlined the inquiry process.

What we do

• Web design
• Web development
• Optimization

Challenge

BPM faced several challenges with their existing website:

• Outdated Design: The site design no longer aligned with BPM’s professional reputation or the expectations of a modern audience.
• Complex Navigation: Customers struggled to find specific spare parts and tools due to an unorganized structure.
• Lack of Engagement: The site lacked features to facilitate customer inquiries or build trust through brand storytelling.
• Mobile Compatibility: The website was not optimized for mobile devices, limiting accessibility for on-the-go users.

The process

Reweb adopted a strategic and user-focused approach to address BPM challenges and goals:

1. Discovery & Research: We conducted in-depth research on BPM’s target audience and competitors, identifying pain points and opportunities to enhance the user experience.
2. Modern and Professional Design: The new design featured a clean layout, a maritime-inspired color scheme, and professional imagery to convey trust and reliability.
3. User-Friendly Navigation, We reorganized the site structure, introducing:
   • Product Categories: Clear grouping of spare parts and tools by type and application.
   • Search Functionality: A robust search bar for quick product discovery.
   • Detailed Product Pages: Comprehensive descriptions, specifications, and visuals for each product.
4. Engagement Features:
   • Inquiry Forms: Easy-to-use forms on every product page for direct customer communication.
   • About Us Page: A compelling narrative about BPM’s history, values, and commitment to quality.
5. Mobile-First Development: Ensuring a seamless browsing experience across all devices was a priority, especially for customers in the field.
6. SEO and Performance Optimization: The website was optimized for search engines, with targeted keywords related to marine spare parts and tools.

Result

The redesigned BPM website delivered measurable improvements:

• Enhanced Brand Image: The modern, professional design aligned with BPM reputation and industry standards.
• Improved User Experience: Intuitive navigation and detailed product pages made it easier for customers to find and inquire about products.
• Increased Engagement: Inquiry rates saw a noticeable uptick due to accessible forms and enhanced content.
• Mobile Usability: The responsive design expanded the site’s reach to users on mobile devices.
• SEO Visibility: Higher search engine rankings attracted more organic traffic from potential customers.